Do you want to be part of a passionate team that shapes the future of digital marketing at KLM? As our new Global Programmatic Marketing Manager, you will play a crucial role in maximizing KLM’s global visibility and brand recognition through state-of-the-art programmatic advertising (display, video, digital out-of-home, and digital audio). Your primary objectives will be to drive revenue growth, enhance brand image, and ensure optimal campaign performance across more than 70 countries.

In this role, you will:

• Lead and continuously elevate KLM’s global programmatic marketing strategy.
• Manage day-to-day collaboration with our digital marketing agency, ensuring effective partnerships and campaign execution.
• Optimize programmatic budgets to maximize efficiency and return on investment.
• Monitor, analyze, and report on campaign performance, applying insights to drive ongoing optimization.
• Actively contribute to broader digital marketing initiatives, such as marketing mix modeling, campaign strategy development, and privacy-related projects.
• Support full-funnel KPIs with the goal of increasing reach, website traffic, revenue, and delivering an exceptional customer experience.
• All of this is aimed at maximizing reach, website traffic, revenue and a great customer experience.

You will join the innovative and dynamic KLM Digital Marketing department, working within the Performance Marketing team. Our department is comprised of three specialized teams: Performance Marketing, Cross Channel & Creative Marketing and Owned Channels & Partnerships. All these themes are supported by the Air France-KLM Data & Technology team. Here, you’ll find a culture that encourages innovation, welcomes new ideas, and values a positive, energetic atmosphere.

You are a driven professional who thrives in a fast-paced, challenging environment. You stay ahead of industry trends, demonstrate a strong can-do mentality, and are relentless in your pursuit of excellence. To succeed in this role, you will have:

• A bachelor’s (hbo/wo) or master’s (wo master) degree, preferably in a commercial or related field.
• At least 2 years of experience in digital marketing, with a focus on programmatic advertising: experience with social media advertising is a plus.
• Proficiency with DV360 and CM360 (GMP certification is an advantage).
• Familiarity with key advertising tools such as CDPs, Google Analytics, and Channable.
• Experience and/or affinity with technology-driven solutions to optimize advertising performance.
• Knowledge of concepts such as feed management, incrementality, and attribution.
• Fluency in English is required; proficiency in Dutch is preferred but not mandatory.

Competencies

• Teamwork
• Flexibility
• Strategic vision
• Result or commercial orientation

• A challenging role at an unique employer in the Netherlands;
• A gross salary between € 3.796,93 and €4.258,77 per month;
• Plenty of room for personal development and wonderful career opportunities;
• A good pension scheme and 8% holiday pay;
• An end of the year bonus of 8,33%;
• 25 days of paid holiday and 5 extra days off;
• Great discounts on airline tickets (if you have been in service for at least 6 months);
• A sustainable transport policy, which allows you, among other things, to use all public transport for your commute within the Netherlands, free of charge;
• Discount of your health insurance;
• A personal budget for sustainable employability.

Don’t wait any longer and apply for this function before the final boarding call on 08/05/2026! A motivation letter is no longer required; we will simply ask you a couple of questions during your online application. Within two weeks, you will receive a message from us. Your application procedure consists of two interviews and –possibly- an assessment and security research.Did you know that according to research, women are less likely to apply than men when they don't meet all the job requirements? What a shame. Because, in our view, 'the perfect candidate' is a myth. So, if you have the drive to grow in aspects of this role, we look forward to your application. A reference check can be part of the application procedure.